Discovery Can Begin Before the Website

A product page does not always have to be the beginning of the customer journey. A person may first encounter a product on a shelf, inside a showroom, at a trade event, on packaging, or through printed advertising.

A augmented reality qr code can connect that physical encounter with a digital discovery experience. Instead of requiring customers to remember a product name and search for it later, the physical material can provide a direct path to additional content.

This creates a useful connection between physical attention and digital exploration. Someone looking at a product in the real world can immediately access a richer representation of it through their smartphone.

The important part is that the digital experience should continue the customer's existing interest rather than interrupt it. A scan should lead somewhere useful, whether that means additional product visualization, interactive content, demonstrations, or other information that helps with evaluation.

The product page can therefore become part of a journey that begins somewhere else.